Using The Jobs-to-be-done Framework To Define Customer Needs

Jobs-to-be-done provides a framework for complete product innovation that makes your
customer the focal point of your product strategy. The jobs-to-be-done framework makes it
easy to identify and categorize customer needs. To effectively satisfy your customers’ needs,
the jobs-to-be-done framework can be broken down into two main components: identifying your customers
and identifying the job they are trying to get done.

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