What Is Data Quality and Why Is It Important?

Data quality refers to the accuracy, completeness, reliability, and relevance of data for its intended use. High-quality data is essential for making informed business decisions, driving efficiency, and ensuring compliance with regulations. It minimizes errors, enhances operational effectiveness, and fosters trust in data-driven processes. Poor data quality can lead to flawed insights, increased costs, and missed opportunities. Ensuring data quality is crucial for maintaining competitive advantage, improving customer satisfaction, and supporting organizational growth. In the digital age, businesses rely on data quality to innovate and succeed in a rapidly evolving market.

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